Identity in the Uncertain World of AI

As artificial intelligence (AI) reshapes the digital landscape, the concept of identity is undergoing a profound transformation. AI-driven systems are blurring the boundaries between human and machine, user and algorithm—introducing synthetic identities, deepfakes, autonomous decision-making, and adaptive authentication at scale.

In this discussion, Walmart Principal Engineer Melissa Cronquist examines how AI is redefining identity verification and trust boundaries, and what generative AI means for fraud, impersonation, and signal integrity. Join her to take a closer look at in depth strategies for securing identity in AI-augmented environments and the governance and ethical considerations that come with AI-first workflows. You’ll come away with a clearer view of how to adapt Identity and Access Management (IAM) strategies to an AI-driven future—where uncertainty is the only constant.